As Vietnam transitions from volume-based tourism to long-term destination stewardship, the country is redefining its growth model in line with a Net-Zero 2050 pledge. This ViCo session cuts through greenwashing to interrogate the operational realities of sustainable hospitality across Asia’s fastest-evolving travel hub. Featuring an industry pioneer at the front lines of this systemic shift, the session offers participants a candid look into the structural friction points, financial returns, and strategic opportunities within Vietnam's green transition. Attendees will have the opportunity to engage directly with the speaker through an open Q&A and group reflection.