We often talk about culture as this invisible thing floating around us, the unwritten rules of how we live, work, and connect. But the truth is, culture doesn’t just happen by accident, it’s designed. Every system we build, from the energy grids powering our neighborhoods to the stories we tell in our media, shapes the way we show up for each other. So, how do we intentionally design a culture that is sustainable, resilient, and deeply human?
This is your space to ask practical questions, bounce ideas around, or simply chat with a room full of kind, passionate, and curious people. Whether you’re here to learn something entirely new, share your own journey, or just find your crowd, you are so welcome here.
Come for the insights, stay for the community. Designing the future is a massive team effort, and it all starts with the people sitting in this circle tonight.
Speaker Lineup:
Joe Black is an American operator with almost 20 years running teams, the last nine scaling operations and culture across Vietnam. He built Culture & L&D from zero at Pizza 4P's (40+ locations, 3,700 people, 5 countries) and stepped in as interim COO at Seller Candy, seeing 10x team and 6x revenue growth in his 1.5yr tenure.
He got stuck on one question: why does the culture that makes a company great so often break the moment it starts to scale? That question became the Culture Engine, an AI tool that reads employee and leadership voice to find the root cause. In one 450-person build it predicted 5 of 7 leadership departures before they happened.
Today he's helping companies operationalize their culture with a heavy lean into AI. He found out early in his career, everything works better when people love what they do. The company wins, and people live better lives. That's the mission behind Dreamscope, and why he's out to positively impact 100,000 lives by 2030.
Heleen Hoosemans thrives exactly where most people get uncomfortable: the messy middle of change. As an HR executive and the co-founder of Unfiltered, a fractional People & Culture consultancy, she specializes in stepping into fast-paced team environments, untangling the noise, and building simple, high-impact strategies that teams actually adopt.
Having lived and worked across Europe and Asia, Heleen brings a rare global perspective that effortlessly bridges international expectations with Southeast Asian realities. She moves seamlessly at startup speed, allowing her to drive human-centric growth and operational equity.