We often talk about "personal branding" as if it’s a curated grid, a polished LinkedIn bio, or a perfectly rehearsed elevator pitch. But true personal branding isn’t about building a flawless digital facade; it’s about clarity, authenticity, and alignment. It’s the art of understanding your unique values, owning your story, and intentionally choosing how you want to show up in your professional and personal worlds. In a noisy digital landscape, how do we craft a personal brand that feels deeply genuine, sustainable, and true to who we actually are?
This is your space to strip away the corporate buzzwords, ask practical questions and bounce ideas around with a room full of kind, passionate, and curious people. Whether you are here to figure out how to share your professional journey, looking for the confidence to put your ideas out there, or just want to connect with fellow creators and builders, you are so welcome in this circle.
Crafting your voice is a journey, and it’s always better when you have a room full of people cheering you on.
Ms. Chau Cecilia Nguyen
With over 12 years of experience in the travel and media industries, Chau Cecilia Nguyen serves as Co-founder and Managing Director of Urbanist Travel, as well as Managing Director of Saigoneer, a leading digital media platform in Vietnam. Throughout her career, Chau has demonstrated a strong focus on business and product development, forging strategic partnerships and creating innovative, high-value travel products tailored to the mid to luxury market across Asia. At Urbanist Travel, she leads the design and delivery of bespoke experiences while driving the company’s mission to build a sustainable, community-empowering travel brand.
Mr. Brian Letwin
Brian Letwin is co-founder and CEO of Saigoneer, Vietnam’s only premium Vietnamese-, English- and Korean-language storytelling ecosystem dedicated to exploring the country’s culture through the lens of curiosity and respect. At Saigoneer, he helps Vietnam’s top hotels and resorts bring their brand stories to life through compelling and authentic articles, videos, and photos via its platforms and as a creative production agency. Brian is also co-founder and CEO of Urbanist Travel, where he travels the world to meet partners and clients who believe that at its best, luxury travel is a segment that can lead the way in empowering local communities and geographies while championing Vietnam as an underrated upscale destination.